Save the Troy Library “Adventures In Reverse Psychology”

This is absolutely GENIUS.

via ilovelibraries.org….


“The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city’s residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign. Yard signs began appearing that read: “Vote to Close Troy Library on August 2nd – Book Burning Party on August 5th.” No one wants to be a part of a town that burns books, and the outraged citizens of Troy pushed back against the “idiotic book burners” and ultimately supported the tax increase, thus ensuring the library’s survival.”

Amazing Latte Art

Latte art is a method of preparing coffee created by pouring steamed milk into a shot of espresso and resulting in a pattern or design on the surface of the resulting latte. It can also be created or embellished by simply “drawing” in the top layer of foam.